5 ways to drive traffic to your website on a budget.
One of the biggest challenges faced by companies or businesses who operate on tight budgets is in attracting people to their website. Just how do you compete with the multi-million pound businesses and corporations that attract so much traffic?
Well, there are some ways in which you can improve your web traffic and increase your potential revenue…
1) Optimise your key pages
Search Engine Optimisation (SEO) is an unavoidable part of your online visibility. Even if your website contains the best graphic design or video content, poor SEO can leave your website languishing in the shadow of its competitors. Ensure that your priority landing pages contain all of the relevant keywords, and that the title tags and meta descriptions also accurately describe what is on the page to get people interested. It’s also important that any images on the page are tagged with alt text that includes relevant keywords as more people now search this way. These are all factors that help the search engines to identify the quality of the content on your page, and subsequently enable it to rank higher and improve the flow of visitors.
2) Use long tail keywords
As well as the keywords that your website and pages are centred around, it’s definitely worth looking at including some long tail keywords in your content. These are usually groups of keywords or phrases that are much more specific than one or two word terms. They have a lower search volume, but usually convert better because they symbolise a higher user intent. For example, if a person searches for ‘double beds for sale’, they may have an interest in buying them.
A person who has centred their search down to a more specific term is much more likely to be further along the buyer funnel, and so long tail keywords can help to boost relevance and traffic to your site.But a person who searches the long tail term ‘where to buy a double bed online’, may be far more likely to make a purchase there and then.
3) Create fresh and compelling content
When directing new prospects and returning customers to your site, you need to keep it fresh and add value every time they visit. Sending people to the same landing pages on a regular basis can soon become boring and tedious, having a detrimental effect by turning potential customers off and preventing them returning.
On the other hand, regularly creating and publishing exciting, interesting or compelling content can be a great way to increase traffic by encouraging people to return. Don’t be afraid to mix it up; keep things fresh by posting blog articles, infographics, images and video. You can use social media pages to build communities and share your content, allowing you to drive traffic to your site.
Also ensure that you give visitors ample opportunity to share the content via social media, as this can be a hugely untapped source of improving traffic. Social shares improve your credibility and trustworthiness, driving potential new traffic through recommendations.
4) Pay per click advertising
With so many markets and niches so saturated with companies vying for one another’s business, pay per click advertising can become a vital tool in driving traffic to your site. In addition, it also brings relevant visitors to your page.
Google Adwords, and other services like it, mean that your site appears above the organic listings, and you only pay when a person clicks through to your website. The return on investment from pay per click advertising can be particularly profitable, given that the visitors sent to your site (if done correctly) are often relevant to the products or services you are offering.
5) Give away something for free
If your website is all about making money, it may seem a little backwards to offer a freebie. But doing this can actually help increase interest in your business and improve your traffic. Offering something for free that is also valuable to the user, such as a white paper, an ebook, a piece of software or a web tool can create a buzz around your business. People will always want something valuable for free, so give them what they want and reap the rewards as your web traffic stats soar!
Different methods work for different people, but if your budget is limited, it can certainly help to follow these steps. What are your recommendations for driving traffic on a budget?