Date & Time:

Thursday 9th March 2017 10.30am – 1pm

Location:

Retford Enterprise Centre, Randall Way, Retford, Nottinghamshire, DN22 7GR

Level
Beginner/Intermediate

Who Should Attend?
Small to medium sized business owners who have an eCommerce presence and want an overview on how to optimise their website in order to get the best potential ROI.

Overview

This course will help you:
Develop a clear idea of keyword research and common mistakes and opportunities.
Understand the importance of landing pages and how to optimise them.
Explore the 8 second rule of websites and propositions.
Have a check list of action points to deliver back at the office.
Be armed with a number of tools to help you to manage your optimisation efforts on any budget.

PROGRAMME

Attracting the right type of visitors:
The role of keyword research opportunities and what to avoid.
The importance of ad copy and landing pages.
The best tools to use.
Examples of best practice with actionable tips.

Capturing your visitors interest:
The 4 to 8 second rule of website visitors.
Defining your brand’s tone of voice and core message.
Clarity of your proposition and the importance.
Reviewing your ‘Why’

Converting your customers:
Understand the architecture of a landing page and how to optimise it for sales.
Explore best practice examples.
3 ten minute ‘Lab sessions’ to explore your websites in groups.
Actionable checklist to take back to the office.

COST
Cost per person: Introductory taster fee of £39.00 + VAT (Following Promotion: £129.00 + VAT for 1/2 day session)

TRAINER:
Annie Ivanova-
Annie co authored an eBook regarding digital marketing for SME’s with Dave Chaffey (Previously named one of the top 50 digital gurus in the world). She holds a masters in marketing, is Google certified (as an individual) and has an award in search from the IDM. A chartered marketer with intricate experience in small and medium sized businesses who work with constrained budgets. In 2013/14 she was selected as one of the top 30 marketing talents in the UK by The Marketing Academy.

Annie’s style –
Annie is a very enthusiastic and inclusive trainer, she has a particular interest in empowering small businesses online and in how effective marketing can touch the hearts of consumers which transforms unknown brands into market leaders.

Booking

Please quote seminar name when booking.